Friday, March 20, 2020

Middle East Essays (429 words) - Palestine Liberation Organization

Middle East Essays (429 words) - Palestine Liberation Organization Middle East Middle East The political systems of Middle Eastern countries display considerable variety. For much of the post-World War II period, the greatest distinction was between the conservative, capitalist, pro-Western monarchies and the reformist, socialist, and neutralist or pro-Eastern republics, many of which were military regimes. Pan-Arabism, which seeks to reunite the Arabs, was a dominant ideological force in much of the region. The failure of Arab unification schemes, particularly between Egypt and Syria between 1958 and 1961, and the passage of time encouraged the growth of state-based nationalism. The perceived failure of European-derived ideologies also encouraged the spread of Islamic fundamentalism and the search for indigenous solutions to the region's problems. Perhaps no other region of the world has suffered so much political turmoil since World War II. Since 1979 the Iranian revolution, the Soviet invasion of Afghanistan, the assassination of President Anwar el-Sadat of Egypt, the Israeli invasion of Lebanon, an epidemic of terrorist incidents, a United States attack on Libya, and the Persian Gulf War have occurred. Yemen, Jordan, Sudan, and Lebanon have been ravaged by civil wars. From 1980 to 1988 Iran and Iraq were embroiled in a bloody conflict. Casualties amounted to 1 million for each side. But the most protracted conflict has been between the Arabs and Israelis, who fought wars over territory and the rights of the Palestinians in 1948-49, 1956, 1967, 1973, and 1982. In 1988 Palestine was declared an independent state by the Palestine National Council. This declaration led to frequent and often violent clashes between Israelis and Palestinians. On Aug. 2, 1990, Iraqi troops invaded Kuwait after accusations over a disputed oil field. This resulted in war against Iraq early in 1991 by a United Nations (UN) coalition led by the United States. Iraq was soundly defeated in six weeks. Israel did not join the conflict, in spite of Iraq's firing Scud missiles at Israeli targets. This restraint on Israel's part opened the way for unprecedented peace talks with the Arab states. These began in September 1991 and continued intermittently for the next two years. A change of government in Israel led to secret meetings in Oslo, Norway, with representatives of the Palestine Liberation Organization (PLO). The outcome was an Israeli- Palestinian accord signed in Washington on Sept. 13, 1993. For the first time, Israel recognized the PLO. It also granted limited self-rule to Palestinians living in the Gaza Strip and Jericho. Israel and the PLO pledged to begin working out a permanent settlement in 1995, if the accord succeeded.

Wednesday, March 4, 2020

The Best Sales Campaign Ideas Templates to Increase Your Revenue

The Best Sales Campaign Ideas Templates to Increase Your Revenue It’d be great if everyone always wanted to pay full price for your product  or service, but this isn’t the reality most marketers face. Enter the sales campaign. At various times during the year, a strategically planned sales or promotional campaign can boost revenue and move your business from the red to the black. *Fun Fact* Many believe that’s where â€Å"Black Friday† got its name. The promotions on that day generate so much revenue, that retailers are pushed into the black for the year. In this post, you’ll find everything you need to plan your next sales or promotional campaign, including 19 real-life promotional campaigns to draw inspiration from and four downloadable templates to help plan your next sales campaign. Download These Sales Campaign Templates to Get Started Sales campaigns have a lot of moving pieces and are no cake walk to plan. You’ll need quite a few people to help make this campaign a reality, so download these templates to make your job a little easier. Here’s a list of what templates are included in the download: A Creative Brief Template  to clarify the high-level parts of your campaign. A Team Huddle PowerPoint Template  to get team buy-in. A Campaign Planning Spreadsheet  to get everything in order. A Marketing Calendar Template  to set and meet all your deadlines. Table of Contents Welcome Bonus  Discount Promo Ideas Buy One Get One (BOGO) Sales Campaign Ideas Buy More, Save More Sales Campaign Ideas Customer Loyalty Sales Campaign Ideas Rebate Sales Campaign Ideas Exchange / Upgrade Sales Promotion Ideas Influencer Discount Campaign Ideas Abandoned Cart Discount Ideas What is a Sales Campaign A sales campaign is a great way to increase demand for your product in a short amount of time. The purpose of the campaign is to inch existing leads  closer to making their purchase. If someone is sitting on the fence unsure if they will buy, a sales campaign will likely nudge them toward finalizing their purchase. The average promotional campaign usually takes a multi-channel approach and runs for a limited time only. This sense of urgency motivates prospective buyers to move quickly throughout the marketing funnel. Why? Well, according to RetailMeNot, 81% of Americans  say finding a great offer or discount is on their mind throughout the entire purchase journey. So as someone navigates their way through the marketing funnel, they’re always on the lookout for price drops and promotions. This is especially true for big-ticket purchases and those that fall under wants, rather than needs.